Meet the Founder, Jo Young!

It’s not that I didn’t love my family. I did, and I do, more than I can convey. But the truth was, my daughters were grown and no longer needed me in the same way. My job felt exhausting and disconnected from anything I truly cared about. My relationship had quietly become more of a co-parenting partnership than a marriage. And deep down, I felt hollow.

And yet—something in me knew: if I ran, I’d just be packing all of that pain and confusion into my suitcase. So instead, I made a choice. I stayed. I leaned in. And I got honest—with myself.

Because here’s the truth: I was the common denominator in my own unhappiness.

I grew up in a home marked by alcoholism and divorce, and I’d spent much of my adult life trying to avoid repeating those patterns. I believed that if I could be the perfect mother, wife, friend, and employee, I’d finally feel safe, loved, and whole. But as the roles I’d built my identity around began to fall away, I was left with a haunting realization: I had no idea who I really was.

That realization marked the beginning of my return to self.

This is when I found coaching. And through that work, I uncovered a life-changing truth: in trying so hard to meet everyone else’s needs and expectations, I had completely abandoned my own. I had silenced my voice, dismissed my desires, and disconnected from my purpose. What began as a breakdown turned out to be a breakthrough. It was an invitation to stop living on autopilot and begin creating a life that felt real—a life that felt like mine as I was entering the next chapter in my life.

As I released the identities and expectations that had once defined me, something inside began to shift. Gentle nudges and inner whispers pointed me toward a new path—one that asked me to trust myself again.

That path led me to enroll in a coach training program, where everything began to click. I combined the deep inner work I had done with powerful tools and techniques, and in the process, I reconnected with the woman I had always been beneath the surface.

And I knew: this was the work I was meant to share. In doing so, I uncovered a sense of purpose that feels grounded, embodied, and soul-led.

Today, I live with clarity, intention, and a deeper sense of alignment. I’ve stepped into a more authentic way of thinking, living, and being—and now, it’s my honor to walk alongside you as you come home to yourself, too.

As the Founder & CEO of Jo Young Coaching, my mission is to support women in releasing self-doubt, gaining clarity on what truly lights them up, and stepping boldly into a life that feels aligned and deeply fulfilling. To guide them in redefining their identity to fully embody their true essence in every area of life.

So, let me ask you this…

Have you ever felt a gap between the life you're living and the one your soul is longing for?

I know that feeling well.

Even though I had created a “good” life, I reached a point where something deeper inside me was asking for more. I tried to ignore it, but as callings tend to do, it kept getting louder.

Some might call it a midlife crisis. For me, it was an awakening.

I’ll never forget the moment it all came to a head. I was flying home from a 10-day self-discovery trip in Ireland, and I cried the entire way. The flight attendant, clearly concerned, brought me a handful of mini wine bottles. I gently told him that wasn’t what I needed. No amount of alcohol could numb what I was feeling.

I didn’t want to go back to the life I had been living—I wanted to run from it.

Certified Life Coach + Neuro-Identity Evolution Practitioner

Empowered Coaching for the Woman You’re Becoming

True, lasting change only happens when the nervous system feels safe - period.

That’s why I’m deeply passionate about teaching nervous system regulation and the importance of rewiring neural pathways and thought patterns—so that your boldest, most beautiful dreams don’t just stay dreams, but become your reality.

I support my clients in understanding the role of fear, the true purpose of the mind, how to work with the shadow/unconscious parts, and how to gently shift long-held beliefs. Together, we make change not only possible but sustainable, safe, and deeply embodied.

At the heart of this work is guiding women back to their inner wisdom—helping them reconnect with their own infinite power. As Dorothy in The Wizard of Oz reminds us: “You’ve had the power all along.” When a woman aligns with her new identity, the possibilities are endless.

Change takes more than just desire. While practices like affirmations and meditation can be powerful tools, they’re only part of the equation. True transformation happens when those tools are paired with a clear vision, a willingness to take bold steps, and practical strategies to stay focused on the future you're working toward—and a way to create safety in the body along the way. 

You were meant to live an incredible, heart-centered life. You are a spiritual, energetic being having a human experience—and learning to see yourself that way, honor yourself that way, and love yourself that way is part of your highest purpose.

If you’re feeling like your current life doesn’t reflect the fulfillment, magic, or deep joy you know is possible—this work is for you.

And I would be honored to walk beside you on that journey.

A little bit more about Jo…

Music is soul-deep for me—I love every genre (well almost!), and it has a way of moving me like nothing else. And Pink IS my spirit animal!

I’m a wife and proud mom to two amazing adult daughters who continue to inspire me every day.

I’m endlessly curious about self-discovery and deeply passionate about the power we hold when we learn to understand, own, and direct our energy.

I’m the emotional support human to my beloved rescue pup, Tucker—he rescued me as much as I did him.

Nothing lights me up more than witnessing someone fully embody who they truly are—whether through bold action or quiet presence. It’s pure magic.

Kind Words from Clients

“I felt a strong sense of trust with Jo which made it easy to share feelings and thoughts freely. She heard, validated and respected me and that had a profoundly positive impact on my well being.”

- Joanne B.